The creative folks at Pardot have a new infographic that is fun and interesting for both sides of the “sales vs marketing” battle.
Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday — between sales and marketing.
With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each team staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There’s a lot at stake in this struggle!
Embedded from Pardot
Some Tweetable take-home messages (click to Tweet):
- [tweetable hashtag=”#sales #marketing”]Use drip marketing to nurture your leads without neglecting your prospects.[/tweetable]
- [tweetable alt=”When #Sales and #Marketing define a ‘perfect lead’ together, marketing automation can grade leads for qualifying.”]When Sales and Marketing define a ‘perfect lead’ together, marketing automation can grade leads for qualifying.[/tweetable]