This month, at the DFWWP: CONNECT we will hear from Scott Ellis, Web Developer, on the topic of Content Mapping: Organizing Your Website Content To Drive Traffic and Convert Customers or “How Not To Create A Total Disaster Of Your Web Site Content”
A well organized approach to structuring your content has implications for your websites SEO, traffic and ability to convert consumers in to customers. By thoughtfully organizing your content through the use of categories, tags and taxonomies, and mapping content types to the stages of the consumer purchase funnel, you can position your site to exceed expectations while allowing important details like calls to action, and knowing the purpose of every page start to fall naturally into place. Content creation becomes easier and gaps in your content marketing will close themselves off.
Join us in learning a better way to map your content to your goals so you can reach them sooner than later.
Scott Ellis has been building enterprise and SMB websites for 15 years. Since 2008 Scott’s practice has emerged beyond just websites to include digital marketing, strategy and mobility for B2B and B2C businesses. Along the way, Scott developed an unhealthy obsession with content organization which caries on to this day. While obsessing over microdata, Scott is involved with several companies as an investor, owner or contributor via his parent company VSELLIS.com, LLC. Some of the companies Scott works with include LifestyleFrisco.com, GeekBeat.TV, Digital Dallas, mobElite, o2o Interactive, NYBFG Restaurants & DZX Medical.
Scott is currently building a series of online training classes beginning with Content Mapping which will be available online at ApprenticeDIY.com
When not busy at work Scott loves good wine, travel, the mountains, lifting weights, paying guitar, dogs…but most of all his wife Wendi McGowan-Ellis.