Adwords announced a sweeping change that is sure to affect nearly all campaigns. Google called this new campaign system “Enhanced Campaigns” Every Adwords manager began to wonder: “What’s so enhanced about Adwords Enhanced?”
Enhanced campaigns alter many best practices for mobile setup while making administration more streamlined. Some targeting options have disappeared, while new tools have entered the playing field.
This month’s meeting will tackle this important issue and much more.
We will have Michael Edwards to lead us through the new setup process for enhanced campaigns. Beginners will get a glimpse into some of the details that go into setting up a campaign, while experienced PPC marketers will get to see how enhanced campaigns have changed from the prior system.
In addition we will be joined by Frederick Vallaeys, a one time Google AdWords Evangelist, to discuss the benefits of enhanced campaigns. We’ll also here some details on how to achieve better quality scores and set up remarketing campaigns for success.
Register today and learn how to enhance your adwords campaigns in many different ways.
About Frederick Vallaeys
Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the founder and Chief Marketing Technologist of Top Tier Inc., an online marketing agency. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers.
About Michael Edwards
Michael Edwards co-founded Online Performance Marketing (OPM) in January 2005. Edwards, an ADWORDS Qualified Individual, and digital rock star, manages the daily Pay Per Click implementation for strategic OPM clients. Edwards successfully grew an account from $25,000 per month paid search spend to over $1 million dollars per month – all ROI positive.