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10 Steps to Becoming a WordPress Theme Ninja by Tony Cecala

Do you want to be a top WordPress consultant? Do you want to be confident that you can design your client’s website to match their wishes? You need to attend this meetup.

Tony shares the 10 steps to mastering the art of WordPress theme editing: you will learn to modify every element of a WordPress theme with pixel-perfect precision.

• You’ll learn the three ways to add code that won’t get overwritten on an update.

• You’ll learn to master the sidebar and widgets (and even learn to create new, sidebars.)

• You’ll learn to use the browser and browser extentions as your powerful allies in sorting out and tweaking the HTML elements on the webpage.

• You’ll discover the super powers of CSS to transform any element of a webpage to your vision.

• You’ll learn how to edit a theme’s “functions.php” file to add new pre-tested code snippets that transform menus and headers with powerful ease.

• You’ll learn how to find online tutorials that precisely describe how to modify your theme to overcome limitations and look professional and unique.

• You’ll learn how to take advantage of “theme hooks” to add and replace displayed information without breaking anything in the core WordPress files.

• You’ll learn which plugins can give you theme-editing superpowers that you never imagined were possible.

• You’ll learn why “point and click” themes will bring you headaches down the line.

• You’ll learn why Genesis and other frameworks are so popular among WordPress consultants.

SPEAKER: Tony Cecala, Ph.D.

AGENDA: 

• 1PM-2:10PM: Pizza Networking Lunch

• 2:10PM-2:30PM: Announcements

• 2:30PM-3:45PM: Presentation

• 3:45PM-4:45PM: Q&A and Networking

Thanks to Improving Enterprises and WP Engine you can spend the afternoon eating pizza and co-working with the most talented internet professionals in the Metroplex.

“Why SEO Matters” with Beth Kahlich

Thanks to Improving Enterprises and WP Engine you can spend the afternoon eating pizza and co-working with the most talented internet professionals in the Metroplex. 

SEO is part of an integrated market strategy for your entire web presence, including your WordPress site. In this session, Beth will go through some of the WordPress “gotchas” that she often sees with her clients who have WordPress sites, and will also talk about the role of SEO in your overall marketing strategy.

Beth Kahlich, President of the Dallas Search Engine Academy, has over 25 years experience in marketing and technology. Beth is an expert in Search Engine Optimization (SEO) and all forms of digital advertising. Digital Marketing Consultant since 2008 President of Dallas Search Engine Academy (SEO Training) since 2012 Board Member -­?? Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) Guest Speaker at LocalU.org Event (National touring workshop of the top Local Search Experts in the US) Approved Continuing Education Trainer for Real Estate MCE Credits.

AGENDA:

• 1PM-2:10PM: Pizza Networking Lunch

• 2:10PM-2:30PM: Announcements

• 2:30PM-3:40PM: Presentation

• 4:00PM-5PM: Q&A and Meetup Networking

Photo courtesy of Giovanni Gallucci, Dallas Photographer

“Content Marketing” with Dan Sturdivant

Thanks to Improving Enterprises and WP Engine you can spend the afternoon eating pizza and co-working with the most talented internet professionals in the Metroplex. 

Content Marketing can be as simple as posting a photo of a happy customer on Instagram, or as complex as a live broadcast of diving from a spaceship back to earth. Learn how clever use of content drives interest, traffic, and engagement for your business.

With over 25 years experience in graphic design, advertising, marketing, and interactive communications. At Speakeasy, Dan Sturdivant directs the ideation, creation, and production of new products, web and mobile applications, and interactive campaigns ensuring the delivery of high-quality design, on-time delivery, and a high return on investment.

Dan has managed the creation and deployment of marketing projects for FORTUNE 1000 companies (Coca Cola, GTE, Marriott Resorts, and others) as well as assisting small business grow from initial start-up to mature businesses.

Dan is the Chairman of the DFW Search Engine Marketing Association and manages the Dallas Marketing Professionals Organization (the group that produces the annual Jingle Mingle Holiday Party). Dan is also a featured speaker at national seminars and trade shows.

AGENDA

• 1PM-2:10PM: Pizza Networking Lunch
• 2:10PM-2:30PM: Announcements
• 2:30PM-3:40PM: Presentation
• 4:00PM-5PM: Q&A and Meetup Networking

Podcasting: Part of a Multicast Marketing Strategy, with Gary Leland

Gary Leland opened his first retail store in 1979, started his first website in 1996, and recorded his first podcast in 2004. Time Magazine feature his website PodcastPickle.com on its list of the 50 Coolest Websites in 2006.

Gary uses podcasting and social media exclusively to market his retail stores and multiple e-Commerce websites with annual sales in the seven figures.

In this presentation he will take you step by step through his multicast marketing approach of using content to its max.,  and how he distributes it.  

You can learn more about Gary at http://GaryLeland.com.

AGENDA: 

• 1PM-2:10PM: Pizza Networking Lunch

• 2:10PM-2:30PM: Announcements

• 2:30PM-3:45PM: Presentation

• 3:45PM-4:45PM: Q&A and Networking


Thanks to Improving Enterprises and WP Engine you can spend the afternoon eating pizza and co-working with the most talented internet professionals in the Metroplex.