The creative folks at Pardot have a new infographic that is fun and interesting for both sides of the “sales vs marketing” battle.
Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday — between sales and marketing.
With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each team staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There’s a lot at stake in this struggle!
Some Tweetable take-home messages (click to Tweet):
[tweetable hashtag=”#sales #marketing”]Use drip marketing to nurture your leads without neglecting your prospects.[/tweetable]
[tweetable alt=”When #Sales and #Marketing define a ‘perfect lead’ together, marketing automation can grade leads for qualifying.”]When Sales and Marketing define a ‘perfect lead’ together, marketing automation can grade leads for qualifying.[/tweetable]
You already zap commercials on TiVo, ignore banner ads, delete spam. Why do you think people will be interested when you interrupt them with your message?
Learn how Content Marketing can fill your customers minds with your message and your brand.
Learn how to make Content Marketing a core part of your marketing strategy.
Learn how blogging and social media fit into this strategy.
Learn how to make WordPress the Swiss Army® Knife in your content marketing toolkit.
Participants will get an “A-to-Z” list of creative examples of content that can be created. This seminar will help you get past the pain of writing a regular blog post and help you to see that content can be more than just writing articles.
This seminar is limited to 20 students.
Delicious hot lunch (pizza) and snacks (chips/cookies) will be served. (Feel free to bring a bag lunch if you eat a healthy diet. Refigerator/microwave is available.)
You want to run an optimal WordPress site. You want to have your plugins all working for you. You want your theme to be quick and efficient, and your database to be clean and fast. How do we get there?
This post will cover some tips and procedures that I’ve learned over the past several years in using WordPress with dozens of client sites. With careful work, you can make an optimal WordPress configuration and make a site that is a joy to work with. Let’s discover optimal WordPress happiness.
This month, at the DFWWP: CONNECT we will hear from Scott Ellis, Web Developer, on the topic of Content Mapping: Organizing Your Website Content To Drive Traffic and Convert Customers or “How Not To Create A Total Disaster Of Your Web Site Content”
A well organized approach to structuring your content has implications for your websites SEO, traffic and ability to convert consumers in to customers. By thoughtfully organizing your content through the use of categories, tags and taxonomies, and mapping content types to the stages of the consumer purchase funnel, you can position your site to exceed expectations while allowing important details like calls to action, and knowing the purpose of every page start to fall naturally into place. Content creation becomes easier and gaps in your content marketing will close themselves off.
Join us in learning a better way to map your content to your goals so you can reach them sooner than later.
Scott Ellis has been building enterprise and SMB websites for 15 years. Since 2008 Scott’s practice has emerged beyond just websites to include digital marketing, strategy and mobility for B2B and B2C businesses. Along the way, Scott developed an unhealthy obsession with content organization which caries on to this day. While obsessing over microdata, Scott is involved with several companies as an investor, owner or contributor via his parent company VSELLIS.com, LLC. Some of the companies Scott works with include LifestyleFrisco.com, GeekBeat.TV, Digital Dallas, mobElite, o2o Interactive, NYBFG Restaurants & DZX Medical.
Scott is currently building a series of online training classes beginning with Content Mapping which will be available online at ApprenticeDIY.com
When not busy at work Scott loves good wine, travel, the mountains, lifting weights, paying guitar, dogs…but most of all his wife Wendi McGowan-Ellis.