Category Archives: events

mobile media

Mobile: It’s Not What They Say It Is

mobile media

2014 #DFWWP Keynote: Terry Heaton presents Mobile: It’s Not What They Say It Is

For traditional media companies, mobile is being positioned as just another method of distributing content. “TV Everywhere” isn’t going anywhere. So-called “Second Screen” apps are wishful thinking for people who believe the First Screen is just fine. Newspaper mobile apps, likewise, are extensions of brands destined for the junk pile. Meanwhile, mobile sits there as an opportunity for those willing to accept it for what it is – an entirely new communications mechanism based on the network and its horizontal attributes.

Photo of Terry HeatonTerry Heaton is President of Reinvent21, a consulting company specializing in business reinvention for the 21st Century. He’s an internationally-recognized creative expert on all things web-related, especially as they relate to local media, and is widely seen as a visionary, an iconoclast and an authority on doing business via the World Wide Web.

He is the author of “Reinventing Local Media, Volumes I & II and of the acclaimed series of essays Local Media in a Postmodern World, which is published in many languages worldwide, and he writes the popular “Pomo Blog.” He is a sought-after speaker on college campuses and at media conferences, and he’s the author of three other books.

He coined the term “unbundled media” to describe not only what’s happening to and with all forms of media but also as a strategy to move mainstream media to the web. He created definitions and descriptions of Media 2.0 that are now widely used by media observers everywhere, including “We are not in the content business; we’re in the advertising business.” His characterization of real-time streams of news and information in 2005 as “continuous news” leads the revolution in the online display of news as a stream. His current passion is to help media discover a replacement for advertising that interrupts or accompanies news content.

He retired from television news management in 1998 to concentrate on the internet. He is a 28-year veteran of television news and was a news director in six different markets. Terry lives with his computer and his dog in Frisco, Texas.

when: January 22, 2PM-4PM
where: Richardson Civic Center —  411 West Arapaho Road, Richardson, TX 75080
cost: $10. or $69 Season Pass for 2014

RSVP Today

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Emerging Tech Conference

Emerging Tech Conference Brings Content Marketing to DFW

Emerging Tech Conference bannerWhen you think of digital marketing you can’t but think of Copyblogger Media & WordPress as the cornerstone for your content marketing efforts. Copyblogger is sponsoring the Emerging Tech Conference for the second consecutive year. The Emerging Tech Conference brings together all the Metroplex’s leaders in the Digital Media and Content Marketing under one roof for a weekend of networking, learning and community.

Join local leaders in the fields of marketing, SEO, social media and learn how the trends in digital marketing are disrupting entrenched media industries. Learn the weaknesses of the dinosaurs and learn to become a member of the new media elite riding the wave of innovation in blogging, social media, and eCommerce. Learn more at


Social Listening and Content Curation 101 by Tony Wright

Social Listening and Content Curation 101

This DFWWP Meetup will cover what Tony has learned in his 10 years of experience with doing public relations and marketing with some of the biggest brands in the world including American Airlines. Tony will outline what Social Listening is and how you can use it to steer your message and align with your customers.

Tony Wright speaks on Social Listening

About Tony Wright

Tony is the Founder/CEO of WrightIMC. With more than 13 years of hands-on and strategic experience in interactive marketing and a background in public relations and journalism, Wright has spent his career building search and interactive marketing teams. These teams have been designed to help Fortune 500 and mid-level clients successfully create or enhance their interactive advertising and search engine marketing. You can read more from Tony at his blog He tweets at @tonynwright


1PM-2:15PM: Pizza Networking Lunch

2:15PM-2:30PM: Announcements

2:30PM-3:40PM: Presentation

4:00PM-?: Happy Hour


What is “Enhanced” about Adwords Enhanced? Logo

Adwords announced a sweeping change that is sure to affect nearly all campaigns. Google called this new campaign system “Enhanced Campaigns”  Every Adwords manager began to wonder: “What’s so enhanced about Adwords Enhanced?”

Enhanced campaigns alter many best practices for mobile setup while making administration more streamlined.  Some targeting options have disappeared, while new tools have entered the playing field.

This month’s meeting will tackle this important issue and much more.

We will have Michael Edwards to lead us through the new setup process for enhanced campaigns.  Beginners will get a glimpse into some of the details that go into setting up a campaign, while experienced PPC marketers will get to see how enhanced campaigns have changed from the prior system.

In addition we will be joined by Frederick Vallaeys, a one time Google AdWords Evangelist, to discuss the benefits of enhanced campaigns.  We’ll also here some details on how to achieve better quality scores and set up remarketing campaigns for success.

Register today and learn how to enhance your adwords campaigns in many different ways.

About Frederick Vallaeys

Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the founder and Chief Marketing Technologist of Top Tier Inc., an online marketing agency. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers.

About Michael Edwards

Michael Edwards co-founded Online Performance Marketing (OPM) in January 2005. Edwards, an ADWORDS Qualified Individual, and digital rock star, manages the daily Pay Per Click implementation for strategic OPM clients. Edwards successfully grew an account from $25,000 per month paid search spend to over $1 million dollars per month – all ROI positive.