All posts by Tony Cecala


How to Leverage New Technology for Maximum Marketing Impact!

Our guest speaker is Steve Deitz, President and Creative Director of 900lbs of Creative, one of Dallas’ leading innovators in emerging technology and experiential marketing. Steve will share how brands are leveraging new technology to engage with audiences, and create non-traditional buzz-worthy marketing.  He’ll showcase a variety of applications like motion-tracking with Kinect, Leap Motion, the next phase of augmented reality, wearable technology, virtual reality, and interactive LED displays…. to name a few.

Steve Deitz is the President and Creative Director of Dallas based design studio, 900lbs of Creative, a collective of animation, video and interactive artists who design experiences for a diverse range of events and interactive exhibits.  Their primary focus is creating extraordinary connections between technology, people and brands.

A 1999 Texas Tech graduate, Steve started his career as an Assistant Art Director for an investment firm called Undiscovered Managers. In 2002, he became Creative Director for 1Roof Strategies, a creative promotions company that focused on wireless.  Steve launched a marketing consultant and freelance graphic design business in 2004. This experience evolved into a partnership to launch 900lbs of Creative in 2007. It has become one of the most innovative creative studios in Dallas, and a leader in applying emerging technology with experiential marketing.

Steve enjoys traveling, mountain biking, drawing, basketball, reading, writing, research and being a tech nerd.


• 1PM-2:10PM: Pizza Networking Lunch

• 2:10PM-2:30PM: Announcements

• 2:30PM-3:40PM: Presentation TBA

• 4:00PM-5PM: Q&A and Meetup Networking


Sales vs. Marketing: The Original Game of Thrones [#INFOGRAPHIC]

Sales vs. Marketing: The Original Game of Thrones [#INFOGRAPHIC] – An Infographic from Pardot

The creative folks at Pardot have a new infographic that is fun and interesting for both sides of the “sales vs marketing” battle.

Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday — between sales and marketing.

With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each team staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There’s a lot at stake in this struggle!

Sales vs. Marketing: The Original Game of Thrones [#INFOGRAPHIC] - An Infographic from Pardot

Embedded from Pardot

Some Tweetable take-home messages (click to Tweet):

  • [tweetable hashtag=”#sales #marketing”]Use drip marketing to nurture your leads without neglecting your prospects.[/tweetable]
  • [tweetable alt=”When #Sales and #Marketing define a ‘perfect lead’ together, marketing automation can grade leads for qualifying.”]When Sales and Marketing define a ‘perfect lead’ together, marketing automation can grade leads for qualifying.[/tweetable]
mobile media

Mobile: It’s Not What They Say It Is

mobile media

2014 #DFWWP Keynote: Terry Heaton presents Mobile: It’s Not What They Say It Is

For traditional media companies, mobile is being positioned as just another method of distributing content. “TV Everywhere” isn’t going anywhere. So-called “Second Screen” apps are wishful thinking for people who believe the First Screen is just fine. Newspaper mobile apps, likewise, are extensions of brands destined for the junk pile. Meanwhile, mobile sits there as an opportunity for those willing to accept it for what it is – an entirely new communications mechanism based on the network and its horizontal attributes.

Photo of Terry HeatonTerry Heaton is President of Reinvent21, a consulting company specializing in business reinvention for the 21st Century. He’s an internationally-recognized creative expert on all things web-related, especially as they relate to local media, and is widely seen as a visionary, an iconoclast and an authority on doing business via the World Wide Web.

He is the author of “Reinventing Local Media, Volumes I & II and of the acclaimed series of essays Local Media in a Postmodern World, which is published in many languages worldwide, and he writes the popular “Pomo Blog.” He is a sought-after speaker on college campuses and at media conferences, and he’s the author of three other books.

He coined the term “unbundled media” to describe not only what’s happening to and with all forms of media but also as a strategy to move mainstream media to the web. He created definitions and descriptions of Media 2.0 that are now widely used by media observers everywhere, including “We are not in the content business; we’re in the advertising business.” His characterization of real-time streams of news and information in 2005 as “continuous news” leads the revolution in the online display of news as a stream. His current passion is to help media discover a replacement for advertising that interrupts or accompanies news content.

He retired from television news management in 1998 to concentrate on the internet. He is a 28-year veteran of television news and was a news director in six different markets. Terry lives with his computer and his dog in Frisco, Texas.

when: January 22, 2PM-4PM
where: Richardson Civic Center —  411 West Arapaho Road, Richardson, TX 75080
cost: $10. or $69 Season Pass for 2014

RSVP Today

image AttributionShare Alike Some rights reserved by Xjs-Khaos

Felix Baumgartner by Cyril Attias, on Flickr

Learn to Use WordPress for Content Marketing (Half-Day Seminar)

Felix Baumgartner by Cyril Attias, on Flickr
Felix Baumgartner by Cyril Attias, on Flickr, CC

You already zap commercials on TiVo, ignore banner ads, delete spam. Why do you think people will be interested when you interrupt them with your message?

  1. Learn how Content Marketing can fill your customers minds with your message and your brand.
  2. Learn how to make Content Marketing a core part of your marketing strategy.
  3. Learn how blogging and social media fit into this strategy.
  4. Learn how to make WordPress the Swiss Army® Knife in your content marketing toolkit.

Participants will get an “A-to-Z” list of creative examples of content that can be created. This seminar will help you get past the pain of writing a regular blog post and help you to see that content can be more than just writing articles.

This seminar is limited to 20 students.

Delicious hot lunch (pizza) and snacks (chips/cookies) will be served. (Feel free to bring a bag lunch if you eat a healthy diet. Refigerator/microwave is available.)

Investment: $59. Includes free admission to afternoon WordPress Meetup (2pm-4pm)—Rob Garner on “Search, Social, and Content”—a $10 value.

Presented by Tony Cecala, Ph.D.


  • WORKSHOP: 9:30AM-1PM
  • LUNCH: 1PM-2PM

RSVP today for Learn to Use WordPress for Content Marketing on