Adwords announced a sweeping change that is sure to affect nearly all campaigns. Google called this new campaign system “Enhanced Campaigns” Every Adwords manager began to wonder: “What’s so enhanced about Adwords Enhanced?”
Enhanced campaigns alter many best practices for mobile setup while making administration more streamlined. Some targeting options have disappeared, while new tools have entered the playing field.
This month’s meeting will tackle this important issue and much more.
We will have Michael Edwards to lead us through the new setup process for enhanced campaigns. Beginners will get a glimpse into some of the details that go into setting up a campaign, while experienced PPC marketers will get to see how enhanced campaigns have changed from the prior system.
In addition we will be joined by Frederick Vallaeys, a one time Google AdWords Evangelist, to discuss the benefits of enhanced campaigns. We’ll also here some details on how to achieve better quality scores and set up remarketing campaigns for success.